Lead generation is one of the most important marketing activities you can undertake for your business. The success of your website, and, by extension, your company, relies on turning your site visitors into leads. Lead generation is the basis on which all other business activities are built. Without leads, you won’t be reaching customers, generating revenue, making money, or ensuring customers are aware of what you are offering.
So now that you understand how important lead generation is, you’re probably wondering how to go about increasing the number of leads your website is generating. Lead generation takes work, and although there are some ‘quick-fix’ methods, nothing works as well as taking the time to generate quality, long-term leads. However, if you have the dedication to put into generating high quality leads, the leads you generate will reward you by remaining loyal to your business and continuing to generate revenue in the long-term.
Listed below are some tried-and-tested strategies that, if implemented properly, are sure to start generating leads for your company.
The Importance of Blogging
Start up a blog and begin posting relevant, interesting, and helpful content. Blogging offers a simple and powerful way to connect with customers, and visitors to your blog will appreciate it if you put in relevant and helpful content. Update your blog regularly with quality posts that will interest new customers, as well as keep old customers coming back. The important thing is to remember to include a call-to-action (CTA), which will ensure you have their details for following-up purposes.
So you’ve set up your blog post with your CTA and a customer has clicked through. This is the opportune moment to turn them into a lead by getting their contact details. However, no customer is simply going to hand over their personal information. First, they will want something in return. For this reason, you could have something worthwhile (and free) to offer your customer. Generally having an e-book is a widely used offer to customers, as is a short-video course, or some useful information that is otherwise not available. If the customer wants what you’re offering, then they will consider their details a more than fair trade. Once they’ve signed up to your website some congratulations are in order, you’ve just secured yourself a lead!
The Key is in the (Quality) Content
The key is to keep generating quality content, while being sure to always include a CTA. Create regular high-quality blog posts, establish your company as an industry leader, and post videos on Youtube. Posting as a guest blogger to industry-relevant, trusted, and popular blogs is also a great way to efficiently reach a whole new range of customers. Regular readers are likely to be interested in what you have to offer and will answer your CTA, thus giving you more opportunities to generate new leads.
Making the Most of your Landing Pages
Creating a number of unique landing pages for your company will also help generate new leads. It has been proven that companies with more landing pages will generate more leads. The more unique and relevant landing pages you have, the more leads you will generate.
Interacting with your Customers
Social media, when used effectively, can also generate quality leads. For example, when setting up your Facebook page for lead generation, it is important to focus on not only creating quality and interesting content, but also on setting up your page in a way that will easily capture leads from customers. This can be as simple an email sign-up for an e-newsletter, or a means of customers gaining access to content that would otherwise be kept from them.
In the end, effective lead generation comes down to a few simple steps. Keep generating relevant, high-quality content that will engage visitors enough to click-through to your website, and then offer them something that they feel is worth their details. If you are willing to follow these SEO Marketing steps, and to put in the hard work to continue offering customers something worthwhile, then you will start seeing an impressive increase in the number of leads you are generating. If all this sounds to confusing, too much work, there are always professional SEO agencies, such as https://digitrio.com.sg – leading Singapore SEO agency, you can hire to do all the heavy lifting for you and get your business more business.