Being on the front page of some of the top-rated search engines like Google, Bing and Yahoo! is no joke as it can skyrocket your business online. With too many websites trying to cover the same content with only a difference in presentation and optimization and making their portals more search-friendly, the competition is stiff indeed. However, that doesn’t mean you should take a backseat.
Despite what some consultants will tell you, SEO isn’t complicated and it is easier than it was ten years ago based on the number of tools that are available today. If by any chance you don’t know what SEO stands for, then you should learn what is SEO first. We will talk about basic optimization in this article. Sure there is more competition, but getting from Point A to Point B has never been easier. Here are a few tips:
Creating the Structure of the Website
While most of the times it is presumed that it is through the keywords and the content that a website is recognized, the structure of the website is equally important. Let me explain. The website structure has a great affect on how the web spiders, particularly the search engines look at your website and that affects your ranks too.
Creating an impressive outlay and presenting the specific content with priority will help you earn better traffic. If designed in a manner that is easily accessible, the web spiders would get the link to the important and easily optimized content quickly without wasting much time, and that would increase the priority of your content.
Optimizing the Content
Optimizing your content is very important when you are into the SEO business. It is through the content that your site is recognized and ranked. There are certain factors that contribute to this factor, such as keyword density, formatting of the content and the overall relevance of the site.
Keyword density makes your page more relevant and easily searchable too. Keyword density refers to the number of occasions or times that the keyword will be repeated in a content of given number of words. If you have a page of about 1000 words and a keyword density of 5%, it means the given keyword must appear 50 times on the page.
Formatting the content is equally important and relevant considering the increasing weight of the text. Keywords and texts when highlighted and used in header tags carry more importance and relevance in this regard.
Finally, the relevance of your website also matters. If you have a website about Chinese medicine and all your pages contain information pertaining to the same subject, it would certainly have greater importance, instead of having pages about Viagra and Payday Loans too.
Creating Link Bait
Link Baiting is one of the crucial steps in which you can include blogs and articles posted on various topics and create a link to your site. It involves various steps, such as development of tools and content for the website with the sole aim to attract various links to the page or other pages of the same site.
Link building is one of the most commonly heard terms related to SEO. This is a process through which inbound links are created to a website. This can be achieved through reciprocal links that are listed in newsletters, ezines, article directories and search engines. It is the best and the most preferred way of reaching out to thousands of users all over the world and to make your website more popular.
You can choose any of the methods to start building links and popularizing your website.
It isn’t really difficult to start off, you see. All that you need is knowledge and expertise in this field and you can start your own SEO campaign soon.